Planning lighting and colour 2

Lighting and colors are paramount within a music video as they allow the video to be enhanced in a away that the audience can connect with and relate to. They are additionally involved to connote certain designations and feelings from the narrative of the video and the lyrics to the audience. Without categorical forms of light and colours being included in a music video the audience may not understand the video and the various messages the video is trying to convey, the may also misinterpret the artists genre of music as various lights and colors connote various things. 

The conception of light  is consequential to our music video as the concept of light is evident throughout our video. Our video will include various forms of light such as flashing lights (club lights) and naturalistic light which will give our video a more authentic feel, this will also assist us as the name of the song is 'the sun don't shine' therefore relating to Goodwins theory of 'lyrics having a link with the visuals' . We have decided to include club lights as this is a generic convention of the dance genre with the utliization of bright colors connoting fun and energy. The utilization of naturalistic light connotes a pure and natural feel, adding authenticity to our video instead of making use of editing techniques which could look artificial. With our narrative based video initially beginning in a graveyard we will utilize naturalistic light in the form of a sun, this type of lighting will assist our video as the woman in our video dies, therefore the sun represents her looking down on her boyfriend visiting her grave. Ultimately lighting is a pivotal element in terms of our narrative and creating a successful music video. 

The concept of color also plays a paramount role in our music video. It is especially pivotal to include specific colors in certain scenes in order to create various feelings and emotions for the audience, this supports the audiences understanding of the video and therefore makes it more accessible. The color red in our video is utilized in an ambiguous nature, the use of a red car, driven by both the boyfriend and girlfriend, is used in our first scene with the graveyard. Because our video starts with the narrative backwards the utilization of the red car creates a foreboding feeling in terms of the car, the color red is commonly associated with danger and  this creates an air of mystery around the car, this is especially useful as the girl has a car crash in this exact car and therefore the color red is used effectively to connote this danger. We also use red in this scene to represent strong emotion and love, this is evident from the utilization of the red roses, not only does red connote danger, but also love. In this scene the boyfriend is seen laying down the roses next to her grave, followed by a shot of the roses on a bench alone, this signifies a love that has been lost and a strong love that is still felt for the girlfriend. It is clear that color also plays an important role in music videos, this is to create various emotions amongst the audience and for them to obtain a greater understanding of the narrative. 

The lighting and colours are profoundly consequential in our music video in terms of availing to build a relationship with our target audience. This is because the viewers are given the elements to understand the narrative of the music video in great detail.  Therefore any feelings that they evoke whilst optically canvassing the music video will sanction them to build a deeper relationship with the video.The lighting and colours we will include will additionally give the viewers the opportunity to depict denotements abaft the red colour that is substantially present, to individually improve the way they view the video.