History of Music Videos
How people can view music videos
- Online
- Itunes
- Apps- Vevo, imusic
- Youtube
MTV
MTV is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group. The channel is headquartered in New York City, New York. Launched on August 1, 1981, the original purpose of the channel was to play music videos guided by television personalities known as "video jockeys," or VJs. In its early years, MTV's main target audience were young adults, but today, MTV's programming is primarily targeted at adolescents in addition to young adults.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone independent. MTV's influence on its audience, including issues related to censorship and social activism, has been a subject of debate for years.
As of August 2013, approximately 97,654,000 American households (85.51% of households with television) receive MTV.
Most Watched Video on Youtube
The most watched video of all time is Gangnam Style by PSY- 1, 829, 476, 686. The song and its accompanying music video went viral in August 2012 and have influenced popular culture worldwide since then. This video has clearly experienced the vast amount of the views acquired from the internet, therefore audiences on a worldwide basis can consume the videos and ultimately accumulating a large amount of views and gaining wider recognition, which is all due to the popularity of technology and the internet.
Technology
In May 2011, YouTube launched its own weekly chart, the YouTube 100, which aims to track the popularity of music videos on the site. In 2013, the Billboard charts began including online streams in its Top 100 lists, allowing the popularity of YouTube videos to influence the position of a song in the charts. YouTube and Billboard held talks for nearly two years regarding the proposed changes.
As of 2013, the following music charts utilize YouTube views as part of its ranking method:Billboard. Hot 100 Country Songs, Hot Latin Songs, Hot R&B/Hip-Hop, Songs Dance/Electronic Songs, R&B Songs, Rock Songs. As a result of this wide coverage of genres, may audiences from various walks of life can view their preferred genre of music and can watch the videos too.
In January 2012, YouTube stated that the figure of views had increased to four billion videos streamed per day. If this was compared to music video views 15 years ago, this figure would surely be a large amount less.
- Target audience and the number of views a music
video/channel receives
MTV - As of August 2013, approximately 97,654,000 American households (85.51% of households with television) receive MTV.
Michael Jackson - Scream
In 1995, Scream gained 11 MTV Video Music Award Nominations—more than any other music video—and won "Best Dance Video", "Best Choreography", and "Best Art Direction. Reacting to this, Jackson stated that he was "very honoured", explaining that he had worked "very hard" and he was "very happy" with the reception up to that point. It was also given a Billboard Music Award for best Pop/Rock video. A year later, it won a Grammy for Best Music Video, Short Form; shortly afterward Guinness World Records listed it as the most expensive music video ever made at a cost of $7 million, although this was later refuted by the director. In 2001, VH1 placed "Scream" at number nine on their list of the 100 greatest music videos.
This post demonstrates some understanding of how music videos have changed and developed over the years. You have considered some examples, but you need to relate to further examples throughout, to demonstrate further knowledge and understanding.
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