A Digipak is a patented style of CD, DVD or BD packaging, and is a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company. Digipak-style packaging is often used for CD singles or special editions of CD albums and is used as a package for DVDs and DVD sets.
A digipak not only markets an artist and their album but also increases the likeliness of consumers purchasing the product. The digipak includes the track list of the artist which is conventionally on the back of the product. The images included in the digipak such as the album cover give the consumers an understanding of the artists life and what various messages that the artist is trying to convey in terms of the music they are producing and what kind of emotions the artist wants the audience to feel in order to create an accessible connection with them. A digipak also makes the appearance of a CD more appealing to people who are passing by, if an artist for example chose to utilize a bright colour, this could be the difference between a consumer passing by, and them stopping to purchase the product. This could potentially broaden the artists fan base and this could be a contributing factor in terms of the artists success on a global scale. A digipak also allows the artist and record label to store additional promotional materials in the sleeve such as a poster or a booklet. Digipaks and CD albums are contrasting. Digipaks consist of an added number of panels, meaning more information is available for the consumers such as images of the artist and products such as booklets containing information. A CD album is more basic, it contains the CD, an inside cover which normally contains information booklets and the front and back covers. The CD album is beneficial as it protects the CD disc more effectively, however a digipak allows a more accessible connection with the artist as they are giving an insight to their personal life with images and information in terms of the utilization of booklets. They are both produced from different materials and therefore their quality and life-span can somewhat vary. Digipaks are usually made from cardboard therefore damage is more likely to occur, but ultimately it is evident that a digipak is more likely to be contributing factor to the success of the artist by using more information included in the product.
For the artist we have chosen we will be devising a digipak, this will be a 6 part product which will consist of images that are relevant to the artist and the information that is involved with the artist.
Wednesday 11 December 2013
Wednesday 27 November 2013
History of Music Videos
History of Music Videos
How people can view music videos
- Online
- Itunes
- Apps- Vevo, imusic
- Youtube
MTV
MTV is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group. The channel is headquartered in New York City, New York. Launched on August 1, 1981, the original purpose of the channel was to play music videos guided by television personalities known as "video jockeys," or VJs. In its early years, MTV's main target audience were young adults, but today, MTV's programming is primarily targeted at adolescents in addition to young adults.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone independent. MTV's influence on its audience, including issues related to censorship and social activism, has been a subject of debate for years.
As of August 2013, approximately 97,654,000 American households (85.51% of households with television) receive MTV.
Most Watched Video on Youtube
The most watched video of all time is Gangnam Style by PSY- 1, 829, 476, 686. The song and its accompanying music video went viral in August 2012 and have influenced popular culture worldwide since then. This video has clearly experienced the vast amount of the views acquired from the internet, therefore audiences on a worldwide basis can consume the videos and ultimately accumulating a large amount of views and gaining wider recognition, which is all due to the popularity of technology and the internet.
Technology
In May 2011, YouTube launched its own weekly chart, the YouTube 100, which aims to track the popularity of music videos on the site. In 2013, the Billboard charts began including online streams in its Top 100 lists, allowing the popularity of YouTube videos to influence the position of a song in the charts. YouTube and Billboard held talks for nearly two years regarding the proposed changes.
As of 2013, the following music charts utilize YouTube views as part of its ranking method:Billboard. Hot 100 Country Songs, Hot Latin Songs, Hot R&B/Hip-Hop, Songs Dance/Electronic Songs, R&B Songs, Rock Songs. As a result of this wide coverage of genres, may audiences from various walks of life can view their preferred genre of music and can watch the videos too.
In January 2012, YouTube stated that the figure of views had increased to four billion videos streamed per day. If this was compared to music video views 15 years ago, this figure would surely be a large amount less.
- Target audience and the number of views a music
video/channel receives
MTV - As of August 2013, approximately 97,654,000 American households (85.51% of households with television) receive MTV.
Michael Jackson - Scream
In 1995, Scream gained 11 MTV Video Music Award Nominations—more than any other music video—and won "Best Dance Video", "Best Choreography", and "Best Art Direction. Reacting to this, Jackson stated that he was "very honoured", explaining that he had worked "very hard" and he was "very happy" with the reception up to that point. It was also given a Billboard Music Award for best Pop/Rock video. A year later, it won a Grammy for Best Music Video, Short Form; shortly afterward Guinness World Records listed it as the most expensive music video ever made at a cost of $7 million, although this was later refuted by the director. In 2001, VH1 placed "Scream" at number nine on their list of the 100 greatest music videos.
Monday 11 November 2013
Planning lighting and colour 2
Lighting and colors are paramount within a music video as they allow the video to be enhanced in a away that the audience can connect with and relate to. They are additionally involved to connote certain designations and feelings from the narrative of the video and the lyrics to the audience. Without categorical forms of light and colours being included in a music video the audience may not understand the video and the various messages the video is trying to convey, the may also misinterpret the artists genre of music as various lights and colors connote various things.
The conception of light is consequential to our music video as the concept of light is evident throughout our video. Our video will include various forms of light such as flashing lights (club lights) and naturalistic light which will give our video a more authentic feel, this will also assist us as the name of the song is 'the sun don't shine' therefore relating to Goodwins theory of 'lyrics having a link with the visuals' . We have decided to include club lights as this is a generic convention of the dance genre with the utliization of bright colors connoting fun and energy. The utilization of naturalistic light connotes a pure and natural feel, adding authenticity to our video instead of making use of editing techniques which could look artificial. With our narrative based video initially beginning in a graveyard we will utilize naturalistic light in the form of a sun, this type of lighting will assist our video as the woman in our video dies, therefore the sun represents her looking down on her boyfriend visiting her grave. Ultimately lighting is a pivotal element in terms of our narrative and creating a successful music video.
The concept of color also plays a paramount role in our music video. It is especially pivotal to include specific colors in certain scenes in order to create various feelings and emotions for the audience, this supports the audiences understanding of the video and therefore makes it more accessible. The color red in our video is utilized in an ambiguous nature, the use of a red car, driven by both the boyfriend and girlfriend, is used in our first scene with the graveyard. Because our video starts with the narrative backwards the utilization of the red car creates a foreboding feeling in terms of the car, the color red is commonly associated with danger and this creates an air of mystery around the car, this is especially useful as the girl has a car crash in this exact car and therefore the color red is used effectively to connote this danger. We also use red in this scene to represent strong emotion and love, this is evident from the utilization of the red roses, not only does red connote danger, but also love. In this scene the boyfriend is seen laying down the roses next to her grave, followed by a shot of the roses on a bench alone, this signifies a love that has been lost and a strong love that is still felt for the girlfriend. It is clear that color also plays an important role in music videos, this is to create various emotions amongst the audience and for them to obtain a greater understanding of the narrative.
The lighting and colours are profoundly consequential in our music video in terms of availing to build a relationship with our target audience. This is because the viewers are given the elements to understand the narrative of the music video in great detail. Therefore any feelings that they evoke whilst optically canvassing the music video will sanction them to build a deeper relationship with the video.The lighting and colours we will include will additionally give the viewers the opportunity to depict denotements abaft the red colour that is substantially present, to individually improve the way they view the video.
The conception of light is consequential to our music video as the concept of light is evident throughout our video. Our video will include various forms of light such as flashing lights (club lights) and naturalistic light which will give our video a more authentic feel, this will also assist us as the name of the song is 'the sun don't shine' therefore relating to Goodwins theory of 'lyrics having a link with the visuals' . We have decided to include club lights as this is a generic convention of the dance genre with the utliization of bright colors connoting fun and energy. The utilization of naturalistic light connotes a pure and natural feel, adding authenticity to our video instead of making use of editing techniques which could look artificial. With our narrative based video initially beginning in a graveyard we will utilize naturalistic light in the form of a sun, this type of lighting will assist our video as the woman in our video dies, therefore the sun represents her looking down on her boyfriend visiting her grave. Ultimately lighting is a pivotal element in terms of our narrative and creating a successful music video.
The concept of color also plays a paramount role in our music video. It is especially pivotal to include specific colors in certain scenes in order to create various feelings and emotions for the audience, this supports the audiences understanding of the video and therefore makes it more accessible. The color red in our video is utilized in an ambiguous nature, the use of a red car, driven by both the boyfriend and girlfriend, is used in our first scene with the graveyard. Because our video starts with the narrative backwards the utilization of the red car creates a foreboding feeling in terms of the car, the color red is commonly associated with danger and this creates an air of mystery around the car, this is especially useful as the girl has a car crash in this exact car and therefore the color red is used effectively to connote this danger. We also use red in this scene to represent strong emotion and love, this is evident from the utilization of the red roses, not only does red connote danger, but also love. In this scene the boyfriend is seen laying down the roses next to her grave, followed by a shot of the roses on a bench alone, this signifies a love that has been lost and a strong love that is still felt for the girlfriend. It is clear that color also plays an important role in music videos, this is to create various emotions amongst the audience and for them to obtain a greater understanding of the narrative.
The lighting and colours are profoundly consequential in our music video in terms of availing to build a relationship with our target audience. This is because the viewers are given the elements to understand the narrative of the music video in great detail. Therefore any feelings that they evoke whilst optically canvassing the music video will sanction them to build a deeper relationship with the video.The lighting and colours we will include will additionally give the viewers the opportunity to depict denotements abaft the red colour that is substantially present, to individually improve the way they view the video.
Monday 4 November 2013
Magazine Adverts
What is the purpose of a magazine advert
The purpose of a magazine advert for an artist is to receive wider recognition of the artist and the
song/songs that they are trying to promote to the public. By fabricating an advert a wider audience
will be able to access it as magazines still remain popular despite technology advancing. With a
successful magazine advert promoting an album or a single, they are more likely to boost sales as
a result of the wider recognition therefore an advert can lead to an increase in sales, a wider
recognition of the artist and this therefore can lead to a top artist that is successful on a worldwide
scale.
The advert contains a series of graffiti on the wall in what looks like a derelict alleyway, graffiti connotes youthfulness and rebellion, which relates to the target audience of the dance genre which are generally teenagers. The graffiti included gives the artist a sense of accessibility as the audience will be able to relate to this, this feature of the advert gives the artist a relatability advantage as the target audience will be attracted to these sort of features. Again the advert does not have an artist which is a generic convention of the dance genre, so the artist is not represented in terms of themselves being in the advert, but through devices such as graffiti and the dark alley way portrays the target audience it is set for and gives the audience a type of idea of what sort of music they will be presenting.
The colour that is most noticeable in the advert is the graffiti, the green graffiti symbolizes growth, harmony, freshness, and fertility. This relates to the artist as they are a fresh artist in the industry, relating back to the advert text 'This is a great piece of music by the up and coming band the XX'. This green represents them as artists as they are also growing artists. This utilisation of vibrant colours are juxtaposed by dark shadowing colours that make the graffiti stand out more, the green graffiti could of been used as a metaphor for the XX, this could be to highlight that the XX are the main focus and they are the ones to watch out for.
·
Design/layout
·
Choice of images
·
Typography
·
Style of language
·
How does the advert promote the
music genre?
·
How does the advert promote the
artist?
·
How does the advert attract an
audience?
Wednesday 23 October 2013
Story boards
Storyboards
Storyboards are a series of photos or drawings that outline the sequence of scenes and
major changes in the production. In simple words, storyboards are series of images or
illustrations, which are displayed in sequence for the purpose of pre-visualising a motion
graphic, animation, interactive media or motion pictures sequence.
What is the purpose of the storyboard?
major changes in the production. In simple words, storyboards are series of images or
illustrations, which are displayed in sequence for the purpose of pre-visualising a motion
graphic, animation, interactive media or motion pictures sequence.
What is the purpose of the storyboard?
The purpose of a storyboard is to determine a logical format for the information to
be presented in the music video. This means that we can make critical decisions during the
storyboarding process, including how information is to be grouped and how specific
information is to be represented. Further, navigational decisions will also be made based on the
organisation of the information. By storyboarding we can obtain a clearer idea for what will be
included in the video, we can also come up with additional ideas in terms of improving and being
more likely to fabricate a successful video.
Primary and Secondary Research
Conducting our primary research will assist us with the planning of our creative production as it allows us to consider our target audience throughout. This may effect certain camera shots/editing styles we may like to use and to see how appropriate they are in aim to fulfil our purpose of appealing to our audience. This will also allow us to mould our music video based on the comments we obtained in the interviews that we have conducted, this should give us a more relatable and accessible experience for the audience as they will be viewing features in the music video that they want to be seeing. We collected important information and what kind of music videos, genres, and their opinion on our choice of song. We also created questions that were open, therefore obtaining a greater detail of information and their own voice and opinion expressed in a more open way. Once we had completed this task, we discussed the findings of our research and brainstormed various ideas based on the feedback we obtained from the people we interviewed, by doing this we have more chance of creating a successful music video that appeals to a wide audience and can be a video that is accessible for consumers and relate to them on a more personal level. Some of the elements we found that proved popular were; a narrative based music video, and also our song choice 'Sun don't shine' proved a popular choice. We also asked the interviewees what type of editing styles and techniques which they would like to see within our music video, by gaining popular choices such as jump cuts, fade outs and straight cuts this accessibility and relatability factor can be achieved, therefore be more successful as a result. However, subverting these popular choices could also prove a success as it will be something that they are not familiar with and give our video an air of freshness and uniqueness. The secondary research we conducted in terms of our research into our artist assisted us as we could see what features they included in their video, and how we would incorporate different features in our video, we also researched the background of our artist and other songs that they have produced.
Our group then sat down and brainstormed the ideas that we had gathered on paper, we share our ideas and came up with best option that we all agreed on, by sharing our ideas we have the best possible chance of creating a good scene and incorporate successful camera shots. Fabricating this storyboard did not prove that difficult as we combined our ideas and supported each other within the group. We all shared the responsibility of the story board by divide the work up between us, we all produced 2 pages each for the story board and combined our ideas so we all had a mutual agreement with the final vision of our music video. By including everyone in the storyboard process everyone felt involved and valued as a member of the group. By fabricating the storyboard and looking at what our final storyboard looked like we had a greater idea of what we will include in our video.
When the creating of the music video initiated, our story board gave us a model of what we need to go by in order to create our video. It was just a matter of dragging the clips that we had to match the storyboard so our video flowed in a nice thought out manner. After this process was repeated throughout, all we had to carry out was slightly modifying our video to what we thought was lacking. Therefore this story board assisted us in a great way as it worked as a model and a base to go by, and afterwards modifying what we didn't like, this helped us to hopefully create a successful music video.
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be presented in the music video. This means that we can make critical decisions during the
storyboarding process, including how information is to be grouped and how specific
information is to be represented. Further, navigational decisions will also be made based on the
organisation of the information. By storyboarding we can obtain a clearer idea for what will be
included in the video, we can also come up with additional ideas in terms of improving and being
more likely to fabricate a successful video.
Primary and Secondary Research
Conducting our primary research will assist us with the planning of our creative production as it allows us to consider our target audience throughout. This may effect certain camera shots/editing styles we may like to use and to see how appropriate they are in aim to fulfil our purpose of appealing to our audience. This will also allow us to mould our music video based on the comments we obtained in the interviews that we have conducted, this should give us a more relatable and accessible experience for the audience as they will be viewing features in the music video that they want to be seeing. We collected important information and what kind of music videos, genres, and their opinion on our choice of song. We also created questions that were open, therefore obtaining a greater detail of information and their own voice and opinion expressed in a more open way. Once we had completed this task, we discussed the findings of our research and brainstormed various ideas based on the feedback we obtained from the people we interviewed, by doing this we have more chance of creating a successful music video that appeals to a wide audience and can be a video that is accessible for consumers and relate to them on a more personal level. Some of the elements we found that proved popular were; a narrative based music video, and also our song choice 'Sun don't shine' proved a popular choice. We also asked the interviewees what type of editing styles and techniques which they would like to see within our music video, by gaining popular choices such as jump cuts, fade outs and straight cuts this accessibility and relatability factor can be achieved, therefore be more successful as a result. However, subverting these popular choices could also prove a success as it will be something that they are not familiar with and give our video an air of freshness and uniqueness. The secondary research we conducted in terms of our research into our artist assisted us as we could see what features they included in their video, and how we would incorporate different features in our video, we also researched the background of our artist and other songs that they have produced.
Our group then sat down and brainstormed the ideas that we had gathered on paper, we share our ideas and came up with best option that we all agreed on, by sharing our ideas we have the best possible chance of creating a good scene and incorporate successful camera shots. Fabricating this storyboard did not prove that difficult as we combined our ideas and supported each other within the group. We all shared the responsibility of the story board by divide the work up between us, we all produced 2 pages each for the story board and combined our ideas so we all had a mutual agreement with the final vision of our music video. By including everyone in the storyboard process everyone felt involved and valued as a member of the group. By fabricating the storyboard and looking at what our final storyboard looked like we had a greater idea of what we will include in our video.
When the creating of the music video initiated, our story board gave us a model of what we need to go by in order to create our video. It was just a matter of dragging the clips that we had to match the storyboard so our video flowed in a nice thought out manner. After this process was repeated throughout, all we had to carry out was slightly modifying our video to what we thought was lacking. Therefore this story board assisted us in a great way as it worked as a model and a base to go by, and afterwards modifying what we didn't like, this helped us to hopefully create a successful music video.
Tuesday 22 October 2013
Major record labels
Major
Record Labels
Who are the major labels in the UK currently?
Sony Music Entertainment UK is part of one of the largest music and entertainment companies in the world. It has a broad array of local artists and international superstars, as well as a vast catalogue comprising of some of the most important recordings in history.
A few examples of bands/artists signed to Sony:
A few examples of bands/artists signed to EMI:
A few examples of bands/artists signed to the Warner Music Group:
Universal Music Group (UMG) is the largest business group and family of record labels in the recording industry. It is the largest of the "big four" record companies by its commanding market share and its multitude of global operations.
A few examples of bands/artists signed to the Universal Music Group:
Independents
Definition:
Large
companies within the music industry that may also own smaller record labels
Who are the major labels in the UK currently?
- MGMT
- Ke$ha
- R.Kelly
A few examples of bands/artists signed to EMI:
- Whitesnake
- Iron Maiden
- Spice Girls
- Kate Bush
- The Beatles
A few examples of bands/artists signed to the Warner Music Group:
- Death Cab For Cutie
- Gnarls Barkley
- Basshunter
- Fleetwood Mac
- Enter Shikari
Universal Music Group (UMG) is the largest business group and family of record labels in the recording industry. It is the largest of the "big four" record companies by its commanding market share and its multitude of global operations.
A few examples of bands/artists signed to the Universal Music Group:
- Lady GaGa
- Gwen Stephani
- Keri Hilson
- Young Jeezy
- Mariah Carey
Independents
Definition: Music labels that
operate one or a few music labels
Independent
labels can be just as successful but operate from a smaller company base. They
are traditionally known as offering more ‘organic’ music rather than
manufactured mainstream although you may disagree!
Task:
1.
Identify
some of the independent labels in the UK and a brief history of each.
2.
What
artists are signed to these labels
Task:
Consider
the following questions:
1.
Is
it right from a music point of view as well as an industry point of view that 4
companies dominate the music industry?
2.
What
affect do you think this has on the industry?
3.
Are
Independent labels as successful as major labels, how do you judge this?
4.
Is
there anything that independent labels offer the industry that the majors do
not?
Monday 14 October 2013
Research into chosen Artist
We have chosen to create a music video for the song 'Sun Don't Shine' by the Austrian dance producers Klangkarussell. We have chosen this artist because they have recently created a breakthrough with this song and are now up and coming in the music industry. Another reason for this choice is the fact that they are a new and fresh artist that have not gained significant recognition, they have only recently became recognisable from the song that we have chosen to create a music video for. Their new song is widely recognised and therefore a larger audience will be attracted to it and enjoy it.
In June 2013 the duo released their debut single "Sonnentanz", the song has peaked to number 3 in Austria, number 3 in Belgium, number 4 in Germany, number 1 in the Netherlands and number 3 in Switzerland. The song was released in the United Kingdom on August 18, 2013 and features vocals from Will Heard. They originate form Salzburg, Austria and are associated with the Dance and Electronic music genres. The labels that they are signed to include Vertigo Records, Capitol Records and Universal Music.In their early career one of the members Tobias Rieser worked as a solo artist under the name Klangkarussell. Adrian Held, produced electronic music under the artist name i herald an anagram of his real name. In 2011, the two artists joined the duo "heroes sound" together and produced their first songs together. To avoid confusion, who hides behind what name they gave soon known to now produce music together under the name Klangkarussell. When the pair met again in 2011 for the first time in over a decade (they'd been friends at school in Salzburg before being split up, apparently for their own good) Adrian was actually already in show business, starring for eight nights an opera at the prestigious Salzburg Festspiele. Tobias, meanwhile, was studying Sound and Audio Engineering after stints training in Mechatronics (electrical engineering), working in a post office and driving a bread delivery van. The pair received a call from Universal, and after wowing the major label with a private gig, they were signed up to create their debut album, due early next year. To date the song has 22 million views on youtube and over 10,000 comments in every language under the sun. There's a ten hour looped version, for those (and there are plenty) who just can't get enough, and the vocal version is currently riding high in charts across Europe.
3) Artist music video analysis
1) Analyse 2 music videos
In our video Sun Don't Shine by Klangkarussell, Dyers star theory cannot be related to the video,
this is because our artist is not included. This is common in the dance genre with artists such as
Aphex Twin, David Guetta and Swedish House Mafia not being a main vocal point in each of their
videos. However, because of this, our artist relates to one of Dyers key paradoxes; 'Star must be
simultaneously present and absent for the consumer'.
2) Explain how Dyer’s star theory is used
3) How is Goodwin’s theory used?
4) How is the artist represented?
5) Who is the target audience?
6) What is the style of the music video?
7) How is mise-en-scene used?
8) What common camera shots do the music videos use?
1) Analyse 2 music videos
In our video Sun Don't Shine by Klangkarussell, Dyers star theory cannot be related to the video,
this is because our artist is not included. This is common in the dance genre with artists such as
Aphex Twin, David Guetta and Swedish House Mafia not being a main vocal point in each of their
videos. However, because of this, our artist relates to one of Dyers key paradoxes; 'Star must be
simultaneously present and absent for the consumer'.
2) Explain how Dyer’s star theory is used
3) How is Goodwin’s theory used?
4) How is the artist represented?
5) Who is the target audience?
6) What is the style of the music video?
7) How is mise-en-scene used?
8) What common camera shots do the music videos use?
4) Summary
Explain how your research on your chosen music artist will assist you with planning your own music video
Explain how your research on your chosen music artist will assist you with planning your own music video
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